March 3, 2021Beau’s Introduces Local Organic, Canada’s Most Sustainable Beer
Beau’s Brewing Co. is proud to introduce its new ale, Local Organic, as Canada’s most sustainable beer. It will be the first beer in the country to be both certified organic and certified carbon neutral. It is also made with 100% Ontario hops and 100% Quebec malts, and is brewed with green electricity.
“Craft beer drinkers no longer have to decide between supporting local vs. organic vs. sustainably brewed. With Local Organic, we envisioned combining all these sustainability attributes in one great-tasting beer,” says Beau’s co-founder and CEO, Steve Beauchesne.
Local Organic will be certified carbon neutral by Carbonzero, a Toronto-based company that since 2006, has led the way in setting the industry standards for measurable and verified emissions reduction offsets in Canada. Beau’s Brewery has partnered with Carbonzero to complete a Life Cycle Assessment (LCA) that will measure the beer’s carbon impact.
Carbonzero is completing the LCA in alignment with the PAS 2050:2011 standard, which sets out the specifications for the assessment of life cycle greenhouse gas emissions of goods and services. Greenhouse gas emissions associated with the beer’s production and distribution are being measured across all its life cycle stages, from raw material sourcing to distribution and sales, to the disposal of the beer can itself. To compensate for the greenhouse gases that are released from the beer’s life cycle, Beau’s Brewery is investing in Canadian carbon offset projects, which support carbon sequestration and help the beer achieve a carbon neutral status.
“Working with Beau’s to help deliver this project has been a great experience for our team,” says Liam Conway, VP Advisory Services at Carbonzero. “We’re excited to see how Local Organic is received in the craft beer market as a pioneering environmentally focused product.”
Local Organic is brewed with Cascade and Chinook hops that are grown on a handful of certified organic hop farms in Ontario. The certified organic barley malt is supplied by Malterie Frontenac in Thetford Mines, Quebec. “Locking in a supply chain for Local Organic made up entirely of certified organic Ontario and Quebec farmers and processors was a challenge, but one worth taking on,” explains Beau’s co-founder Steve Beauchesne.
Beau’s Local Organic pours a hazy deep gold with a thick white foam. It offers up a silky mouthfeel, with malt flavours that are characteristic to Quebec’s Frontenac. The Cascade and Chinook hops deliver big and bright fruity flavours, for truly local taste.
Beau’s Local Organic is available as of Wednesday March 3rd from the brewery’s Vankleek Hill Taproom, and Beau’s online store . It is also landing in Ontario LCBO and Quebec beer retailers in early March. It is selling in 473 ml cans, and retails for $3.95. A QR code on the can links to beaus.ca/localorganic for customers to learn more about its sustainability story.
Beau’s Brewing Co. is a family run, employee owned Canadian brewery. Beau’s uses Bullfrog Powered green electricity to brew its award-winning flagship Lug Tread lagered ale, its certified organic & carbon neutral Local Organic ale, and its fine portfolio of other year-round and seasonal beers. As Canada’s very first Certified B-Corporation brewery, Beau’s meets very high standards of social and environmental performance, transparency, and accountability – learn more at beaus.ca/sustainability. Founded in 2006 by father and son Tim and Steve Beauchesne, Beau’s is located in Vankleek Hill, Ontario. Beau’s has earned more than 125 awards for brewing, packaging design and business practices www.beaus.ca/awards.
For more information about Beau’s Local Organic or to request an interview, please contact Nick Seguin, Sr. Marketing Manager, Beau’s Brewing Co. nick@beaus.ca. Media samples are available upon request.
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