Castle Rouge ice cream: sounds like music to your ears, doesn’t it? That’s what LiQ thought, a Belgian start-up from Harelbeke that specializes in the production of liquor-infused ice cream. Time to taste!
“The very best ice cream in Belgium, in which the very best beer is processed”, is how Jorgo Struyve, founder of LiQ, describes the Vanilla Cherry Kasteel Rouge.
A laudatory description that immediately tastes like more! The Vanilla Cherry Kasteel Rouge has become a frivolous mix of vanilla ice cream with a shhhtje Kasteel Rouge and a summery swirl of cherry with pieces of white Belgian chocolate for an extra crunch. Does your mouth water too?
Joint branding
It is the first time that our family brewery from Izegem has joined in joint branding. “Everyone knows that our brewery does not shy away from a challenge and we were therefore excited to join forces with LiQ. We share their pride that our collaboration has resulted in a product that marks a premiere in the dessert landscape, ”says our CEO Xavier Vanhonsebrouck.
It is certainly a premiere, because Kasteel Rouge is the first Belgian specialty beer to be used in an ice cream dessert. LiQ also confirms that this Kasteel beer is the only beer that will be included in the range. In addition to Kasteel Rouge ice cream, LiQ also markets ice cream flavors based on amaretto, bourbon, prosecco and whiskey.
“Our Kasteel Rouge has long been a showpiece of our brewery and is still gaining popularity. The fact that fans can also enjoy their favorite beer as a dessert makes us very happy. We are therefore happy to link our name to this initiative ”, our CEO adds.
“The icing on the cake is the result of a unique collaboration with Kasteel Brouwerij Vanhonsebrouck. This has led to the first Belgian ice cream that contains beer: Eco-friendly
One of the decisive arguments for going with LiQ was the sustainable story of the ice cream producer. Respect for the planet and for home-grown products is in the DNA of this Belgian start-up.
“We want people to enjoy a delicious snack without harming the planet. The cup packaging is therefore made entirely of biological materials ”, explains Jorgo Struyve of LiQ.
Our brewery also makes conscious choices regarding packaging for specialty beers. In 2019, we will already take an important step towards a sustainable future with the launch of our in-house tin line.
Finishing touch
LiQ was founded in April 2018 by Jorgo Struyve and Nicolas Destoop. In 2020, the two entrepreneurs launched a crowdfunding to further expand brand awareness around LiQ. Originally, the intention was to use the money to launch four upgraded flavors. Finally, a fifth flavor was added
“The icing on the cake – and you can interpret that literally as well as figuratively – is the result of this unique collaboration with Kasteel Brouwerij Vanhonsebrouck. This has resulted in the first Belgian ice cream containing beer ”, concludes Jorgo Struyve.
The brand new LiQ ice cream has been available since April 2021 in the supermarkets of Colruyt, Delhaize and Spar, and in the Bierboetiek in Izegem. This delicious ice cream dessert will soon also be available via the LiQ webshop and available at Prik & Tik’s beverage shops.
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