IN THE MEDIASource: Score Golf Author: Rick Young
Half & Half Hard Lemonade & Iced Tea latest from Toronto company.Triple Bogey Brewing Company started delivering its new Half & Half Hard Lemonade & Iced Tea this week.
Amid the game’s cultural vernacular, that beverage is referred to as an Arnold Palmer, a concoction of two-thirds iced tea and one-third lemonade the King made famous in the 1960s.
Triple Bogey’s new canned version is proportioned closer to 50-50 and features an added kick of ‘hard’ lemonade at five per cent alcohol by volume.
And it’s in high demand.
The Toronto-based craft beer company has already sold and shipped more Half & Half Hard Lemonade & Iced Tea in two weeks than an entire 2021 season’s worth of its Triple Bogey canned wine.
With food and beverage operations at golf courses across Canada expected to return to a sense of normalcy this year, Triple Bogey’s latest product has quickly become a hot ticket item.
“People across the industry pre-ordered it like crazy,” said Geoff Tait, the company founder and president in a phone interview. “I’ve had some golf clubs pre-booking 20 cases and it’s only April. Once we get to June, I feel like those same courses might be ordering 50 or 60 cases. It’s definitely created some buzz across the industry.”
Full Story MediaOctober 27, 2022
Golf Industry + Golf’s Beer = A GimmeFounded in 2014 by Geoff Tait, the same guy behind Quagmire Golf, Triple Bogey has come a long way since crushing its first can.
MediaJuly 15, 2022
Hard Half & Half Suits Triple Bogey to a TeeFast forward to summer 2022 and Triple Bogey has a six-recipe roster, including a light beer, a low-carb, low-alcohol lager and a new half-and-half of hard lemonade and iced tea.
MediaFebruary 10, 2022
A modern twist on a timeless classic.Triple Bogey Half & Half Hard Lemonade & Iced Tea embodies a bold blend of iconic flavours sure to refresh the senses.
MediaFebruary 8, 2022
Location, Location, Locations.Triple Bogey partners with retail channel experts United Craft to assist in growing LCBO and Grocery business
QUICK FACTSGolf’s BeerTriple Bogey is a beer crafted for the masses. Aurora and Perle hops bring out a slight citrus flavor that instantly refreshes. A delicious lager that plays well in any situation. The Triple Bogey beer family includes Original Blonde, Light, and Amber ensuring there is an option to suit every taste.
Ready To DrinkIn addition to our popular family of fairway loving of lagers, Triple Bogey offers a Hard Line Seltzer in addition to the crazy popular Half & Half Hard Lemonade & Iced Tea. A modern twist on a timeless classic, this iconic combination is crushing every expectation on and off the course. #TeaOneUp today!
Our DrinksOver 391,00 viewsFounder and President Geoff Tait is widely recognized as a thought leader in the golf industry and craft brewing space. A recent post on LinkedIn referencing pandemic restrictions has been viewed over 391,000 times.
Geoff Tait on LinkedInOver 60% adoption rateGolf courses see the added value in stocking a product their customers ask for and enjoy, drinks curated just for them. Enhancing the onsite consumer experience translates into repeatable business and attributable revenue. It’s a cross beneficial marketing (B2B) partnership and supply chain.
Ideally positioned for growthThe attitudes and behaviors of golfers are changing. Authenticity, community, and personalization have never been more important to the modern consumer. Golf’s collective thirst for beers and beverages curated just for them resonates now and will for years to come. #BetterHitAnother
Customer-centricA hyper-focused attention on a specific audience translates into cross-industry awareness and growth. A concerted array of sales support, branded merchandise, promotional materials, and event assistance help vendors with marketing objectives and keeps the focus on their game, their customer, their business.
PODCAST #BetterHitAnotherSet to launch at some point in 2022, Geoff is committed to adding more authentic perspective and content. Lessons he’s learned, the friends (soon-to-be-guests) he’s made, and stories untold along the way. In the spirit of Triple Bogey, it will be fun.
About Triple BogeyFounded in 2014, the Triple Bogey Brewing Company has been a huge success both on and off the course. Designed for the masses, Triple Bogey lagers feature Aurora and Perle hops that bring out a slight citrus flavour, while maintaining a refreshingly light and universally approved taste. Add a Hard Lime Seltzer and the crazy popular Half & Half Hard Lemonade & Iced Tea to the mix and you have a family of ready to drink beverages for the fairways and perfect on the patios. Triple Bogey’s cans and kegs are sold at over 400 golf courses across Ontario, Canada’s largest province, in addition to being served in excess of 800 locations; bars, restaurants, indoor golf facilities, driving ranges, and participating retail outlets. Expansion across Canada is underway.
About Geoff TaitGeoff Tait is one of the Canadian golf industry’s most respected and renowned thinkers and independent business entrepreneurs.
As Founder and President of the Triple Bogey Supply Co, his work ethic, customer-centric approach, and entrusted industry connections have enabled Triple Bogey to grow in excess of 600 locations and over 3M cans crushed of the original lager alone. An astute marketer, Geoff is quick to spot and leverage consumer trends while his industry acumen and connections support moving ideas through execution. Geoff was also a founding partner in Quagmire Golf – a fashion forward apparel brand that was sold in locations across North America, worn by a winner of the Canadian Open, and earned Geoff the extraordinary opportunity to collaborate with Arnold Palmer.
Well known and widely respected for his kind, generous, and giving nature Geoff is currently busy brewing and serving up refreshing lagers, wine, and seltzer to the golf & curling communities. And also finding time to make some really cool clothing and accessories.
Geoff on LinkedIn
- Marketing Professor at Durham College
- Working in close collaboration with Arnold Palmer and his team to launch and distribute Arnie Wear across North America
- Founder of Quagmire Golf (golf lifestyle clothing line)
- Managed The Port Stanley Wharf Restaurant
- Teacher at University of Utembi, Valera, Venezuela
- Golf Tour Director for Carnival & Celebrity Cruise Lines
- Diploma from Humber College PGM Program
- BA of Business from University of Western Sydney
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