April 28, 2023Beau’s Brewing Co. has partnered with independent Montreal skateboard manufacturer Zenit Boards to produce 50 limited-edition skateboards featuring artwork from Beau’s new hazy IPA, Juiced AF. The skateboards are a custom design from Zenit, who are best known for their portfolio of long boards.
“This is the kind of [board] shape that catches the eye in the skate world. It can appeal as much to long boarders as to street skaters, since it can be used as much for cruising as to do big tricks,” explains Zenit’s Phillipe Berthelet of the design, which he says is loosely modelled on a Powell Peralta style. “We have made this shape twice in ‘experimental,’ and it sold out in a few hours each time.”
Beau’s Juiced AF is a 6.5% hazy IPA that has bold juiciness in its aromas and flavour, as well as its name. It’s currently available in both Ontario (LCBO and The Beer Store) and Quebec, where it will be landing across the entire Couche Tard convenience store chain this May.
Both the beer and the limited-edition skateboards can be purchased in the Beau’s Taproom in Vankleek Hill Ont., located about an hour from the City of Montreal. The skateboards will also be available by entering to win at select bars and restaurants where Juiced AF is sold. Each skate deck retails for $295, all taxes in.
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