News from the Brasserie de Silly Back to NewsBe Silly Bio: A roaring start for our alcohol-free beer! Launched in June 2026, Be Silly Bio is already establishing itself as a benchmark on the alcohol-free beer market. With rapidly growing demand and enthusiastic feedback from our partners, our new organic nugget proves that we can combine pleasure, lightness and authenticity without the slightest compromise.
A hot start
Since its official launch just before summer 2026, Be Silly Organic has experienced real enthusiasm. The success was so immediate that we are already on our 3rd brew of 50 HL.
The sales signals are particularly encouraging across all of our distribution channels:
In the Horeca and during events: It appeals to customers looking for refreshing and responsible drinks, ideal for prolonging festive moments with complete peace of mind.
In Retail & specialized networks: La Be Silly naturally finds its place in organic stores (such as Färm, Bio-Planet, and independent grocery stores) as well as in mass distribution.
For export: Proof of its universal potential, we have already started our first sales to our neighbors in France, where the reception is very promising!
A new way of consuming beer
La Be Silly is fully in line with new consumer trends where the search for a more balanced lifestyle predominates. It offers a new way to consume beer: at any time of the day, during a working lunch, after a sports session or in the evening, to drink safely and without moderation!
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