08 Jun Brewery adapts label Jack’s Precious IPA Posted on 08: 46h in Jack’s Precious IPA, News by Kristy Jacobs 0 Comments 0 Likes Constructive consultation leads to results Brewery The Musketeers came in the eye of the storm in September 2016 by an image of the god Ganesha on the label of the specialty beer Jack’s Precious IPA. Through the media, the Hindu community expressed its displeasure. She found the image on the beer label inappropriate. The brewers never had the intention to hurt a community. There was intense consultation between the brewers, the European representative of the Hindus and the Belgian Hindu community. The result is that the beer label is adjusted. The Hindu community can agree with the compromise. “We are pleased that the brewery has adapted the label so that there is no direct link between Ganesha and the image”, says Martin Gurvich, general secretary of Hindu Forum Europe.
The Ghent Elephant Jack Op the original label of Jack’s Precious IPA depicted the Indian god ganesha, with a knife in one hand and a sausage in the other. The beer is an ode to the Indian elephant Jack, who was slaughtered in 1904 and reduced to sausage after the Ghent zoo had to close its doors. That is why the brewery chose an Indian elephant as an icon. With this beer, the brewery wants to visualize this elephant and the Ghent legend in its Belgian Legends line. So it was never the intention to hurt people.
“We accept their apologies and are happy that we have reached an agreement”, says Martin Gurvich. This makes the Ganesha riot permanently off the track. & nbsp;
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