at Silly, we have always sought excellence for the quality and taste of our beers. From now on, we are also strengthening our image. We have designed a new line of labels and glasses to better appeal to the consumer. Our family brewery, founded in 1850, has brewed over time with many new beers. Their labels had been designed at different times. Consequences: they were very heterogeneous, and there was no effect range. It was a handicap for building a strong brand image for the beers of the brewery. It had to change that. A long creative process began in 2015 with an external partner: Ex Nihilo. This Montreal design office is famous. He knows the beer market well. 8 new labels were produced. One for the Forest Abbey and seven for the Silly family. 6 new exclusive glasses were made. The result is a range of beers with a more modern image, symbolizing tradition and quality. Now, when a consumer enjoys one of our 16 beers, he will have the opportunity to discover more homogeneous and recognizable ranges. And he may be tempted to buy other beers from the Brasserie de Silly. Today, we are proud to present the new Silly and Forest Abbey ranges.
Lionel Van der Haegen, Managing Director
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