BLOGByTim Rozmus
MON DEC 14All Hops, No Distractions: Meet Our Non-Alcoholic Brooklyn Special Effects IPAGood news, IPA lovers: our non-alcoholic Brooklyn Special Effects IPA is here to bring you all of the bold, bright hop notes you love, without the buzz to slow you down.
We’re big IPA fans, like many craft beer drinkers around the world. The wide world of IPAs brings us flavors and aromas from tropical fruit to sharp lemon rind, finishing everywhere from pillowy-soft to enticingly bitter. With Special Effects IPA, we’re taking all the hop character we love and creating a delicious classic IPA that’s under 100 calories and just so happens to be non-alcoholic.
Just like our Special Effects Hoppy Amber, Special Effects IPA is brewed to the same exacting standards as the rest of our lineup. Our James Beard Award-winning Brewmaster Garrett Oliver described taking on the IPA style as an “alluring technical challenge”: could a non-alcoholic IPA measure up to the higher-ABV classics? Garrett certainly thinks so, crediting Special Effects IPA as “like a classic West Coast IPA, with good fruit, a nice hop bite, and a floral, citrus hop aroma.”
But why non-alcoholic, you ask? Is anyone really drinking those? The answer is overwhelmingly yes. According to a poll by Morning Consult, more than 46% of all adults in the US have tried non-alcoholic beer. And if the experts aren’t enough, we’re proud to report that our Special Effects Hoppy Amber is one of our most popular offerings around the globe.
Special Effects IPA is now shipping across the United States, and will debut around the world in 2021. You can use our Beer Finder to track it down near you, click here to have your 6-pack shipped directly from our Online Store, and be sure to follow us on Instagram, Facebook, and Twitter for the latest news. Now anytime and anywhere the IPA mood strikes, Special Effects IPA is there so you can do more with your days and nights.
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