Craft Beer Was Built on an Us-Versus-Them Ethos. Now It’s Tearing Us Apart.

In July 2008, the Seattle microbrewery Elysian made a special beer for the 20th anniversary of Sub Pop Records, the influential local record label that had launched the careers of Nirvana and Soundgarden. The pale ale was called Loser, a sarcastic term of endearment at Sub Pop, whose higher-ups were more interested in artistic integrity than the bottom


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