August 3, 2022
In the craft brewing industry, opportunity is limitless. But to see opportunity, you need to feel welcome, understood, and a sense of purpose.
Taking an honest look at our industry, this hasn’t always been the case. That’s why we want to raise awareness and create more pathways for diversity, in every sense and across every role.
So we’re going to do it the best way we know how. With beer, and the people behind it.
With that, we’d like to introduce Hopportunity Awaits, back for a second year to help the masses discover careers in craft beer, and inspire more of us to hold the door for the unique talent among us.
Partial proceeds will benefit Craft x EDU as we work together to launch an educational grant that will award scholarships for emerging brewing professionals to develop their capabilities and gain access to development and training opportunities.
We’re extremely thankful to be working with Craft x EDU founder and executive director, Dr. J Jackson-Beckham, for a second year. Better known as “Dr. J,” she a positive force championing diversity, equity, and inclusion in the craft beer community and beyond.
On the cans, you will meet 10 industry professionals who are ready to tell their remarkable stories of how they got their start and paved their own path in craft, rules be damned.
So, what are you waiting for? Hopportunity Awaits…
*Full bios will be uploaded by August 22nd.
Luis Melgarejo >> owner of Tepeyolot Cerveceria fusing Mexican cuisine with beer for a focus on community.
Dave Scarpello >> a packaging operator at Athletic Brewing, advocating for health and NA beer.
Caiti Sullivan >> an artist turned brewer & brewery owner on a mission to create the world she wants to see through beer.
Alisa Bowens-Mercado >> turning a passion of dance & lagers into Connecticut’s first Black, woman-owned brewery.
Ashlie Randolph >> a lover of beer rooted in culture & tradition and co-founder of Lifting Lucy, a non-profit committed to supporting BIWOC in beer.
Sabrina Grimes >> taking art, advocacy, & a love of beer to make successful retail shop @thehoppiestshop.
Hannah Kiem >> a NYC actor spotlighting the stories of women in beer on her podcast, “Brews with Broads.”
Ale Sharpton >> beer visionary on an endless mission to bring equity, innovation, & style to the industry.
Press >> whose mission to end violence led to a love of brewing with TRU Colors Brewery.
Josh Bernstein >> a career journalist covering craft beer and author of five beer books.
Please check back in 19 days to read all about the incredible individuals featured in our 2022 Hopportunity Awaits campaign.Share:
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