MEDIA RELEASETriple Bogey Partners with United Craft to help grow LCBO and Grocery BusinessServing our loyal customers where they are remains a primary focus.
For immediate release:
(Toronto, Canada) Triple Bogey Brewing Co is stoked to announce a specialty distribution partnership with United Craft. United Craft’s established relationships and channel experience will assist and support Triple Bogey with growth and sales within both the LCBO and Grocery verticals across Ontario.
And effectively answer the question we get asked the most “Where can we find your beer?”
“Our team is so busy with demand from within the golf industry it made sense to work with a partner that is hyper-focused on the retail side,” offered Geoff Tait, Founder and President of Triple Bogey Brewing Co.
“Our growing community of loyal drinkers are looking for our products in addition to their favourite golf courses, bars and restaurant locations, so this was the logical next step.”
With a growing demand for retail options, United Craft’s objective is to supply information, leverage promotional opportunities, and provide expert channel support to our expanding network of LCBO and Grocery locations, essential suppliers of Triple Bogey. Ensuring our products are available in-person and on demand aligns with our objective, to serve our customers where they are. #BetterHitAnother
As always, Triple Bogey actively promotes the safe and responsible consumption of our products.
About Triple Bogey
Founded in 2014, the Triple Bogey Brewing Company has been a huge success both on and off the course. Designed for the masses, Triple Bogey features Aurora and Perle hops that bring out a slight citrus flavor, while maintaining a refreshingly light and universally approved taste. Triple Bogey’s 5% ABV 16oz (473ml) cans and kegs are sold at over 400 golf courses across Ontario in addition to being served in hundreds of indoor golf facilities, bars, restaurants, and retail outlets. The original blonde lager, light, and amber are also available in parts of western Canada as demand continues to outpace expectation.
As the move toward community focused business models continues to trend, Triple Bogey is already firmly entrenched as ‘Golf’s go-to-beer’ and its loyal consumer base continues to grow across channels. “It practically sells itself,” remains the consensus opinion among Food & Beverage Managers. Anyone who has witnessed what a fun, irreverent, and great tasting golf beer can do for business on a golf course will attest, ‘It’s a gimme!’ And a welcome value add when it comes to onsite customer experience.
About United Craft
United Craft works hand in hand with retail partners across Ontario to help source and sell great craft products and delicious new innovations. Our key retail partners include the LCBO, The Beer Store, Canada’s National and Independent Grocers, as well as Agency stores and select Licensees like restaurants and bars.
Our philosophy is “Right Product. Right Store. Right Time.” We’re focused on finding the right market and connection point between shoppers and each brand. While consumer interest in craft products has been growing leaps and bounds there are many barriers that smaller companies face that inhibit their growth. We use our knowledge of craft alcohol, our work ethic and most importantly our passion to “making your day” to break down those barriers and ensure a smooth launch, fulfillment and execution of made in Ontario products. We’re family run and we seek to help other family run local producers reach their full potential.
Triple Bogey – February 4, 2022
Additional images / information / interview availability upon request.
Media contact: Steve Woods
EMAIL STEVEQUICK FACTSGolf’s BeerTriple Bogey is a beer crafted for the masses. Aurora and Perle hops bring out a slight citrus flavor that instantly refreshes. A delicious lager that plays well in any situation. The Triple Bogey family includes Original Blonde, Amber, and Light ensuring there is an option to suit every taste.
Over 391,00 viewsFounder and President Geoff Tait is widely recognized as a thought leader in the golf industry and craft brewing space. A recent post on LinkedIn referencing pandemic restrictions has been viewed over 391,000 times.
Geoff on LinkedIn50% adoption rateGolf courses see the added value in stocking a product their customers ask for and enjoy, a beer curated just for them. Enhancing the onsite consumer experience translates into repeatable business and attributable revenue. It’s a cross beneficial marketing (B2B) partnership and supply chain.
Ideally positioned for growthThe attitudes and behaviors of golfers are changing. Authenticity, community, and personalization have never been more important to the modern consumer. Golf’s collective thirst for a beer curated just for them resonates now and will for years to come. #BetterHitAnother
Customer-centricA hyper-focused attention on a specific audience translates into cross-industry awareness and growth. A concerted array of sales support, branded merchandise, promotional materials, and event assistance help vendors with marketing objectives and keeps the focus on their game, their customer, their business.
PODCAST #BetterHitAnotherSet to launch at some point in 2022, Geoff is committed to adding more authentic perspective and content. Lessons he’s learned, the friends (soon-to-be-guests) he’s made, and stories untold along the way. In the spirit of Triple Bogey, it will be fun.
About Triple BogeyFounded in 2014, the Triple Bogey Brewing Company has been a huge success both on and off the course. Designed for the masses, Triple Bogey features Aurora and Perle hops that bring out a slight citrus flavor, while maintaining a refreshingly light and universally approved taste. Triple Bogey’s 5% ABV 16oz (473ml) cans and kegs are sold at over 400 golf courses across Ontario, Canada’s largest province, in addition to being served in hundreds of bars, restaurants, and retail outlets. Expansion into other Canadian provinces is underway.
About Geoff TaitGeoff Tait is one of the Canadian golf industry’s most respected and renowned thinkers and independent business entrepreneurs.
As Founder and President of the Triple Bogey Supply Co, his work ethic, customer-centric approach, and entrusted industry connections have enabled Triple Bogey to grow in excess of 600 locations and over 3M cans crushed of the original lager alone. An astute marketer, Geoff is quick to spot and leverage consumer trends while his industry acumen and connections support moving ideas through execution. Geoff was also a founding partner in Quagmire Golf – a fashion forward apparel brand that was sold in locations across North America, worn by a winner of the Canadian Open, and earned Geoff the extraordinary opportunity to collaborate with Arnold Palmer.
Well known and widely respected for his kind, generous, and giving nature Geoff is currently busy brewing and serving up refreshing lagers, wine, and seltzer to the golf & curling communities. And also finding time to make some really cool clothing and accessories.
Geoff on LinkedIn
- Marketing Professor at Durham College
- Working in close collaboration with Arnold Palmer and his team to launch and distribute Arnie Wear across North America
- Founder of Quagmire Golf (golf lifestyle clothing line)
- Managed The Port Stanley Wharf Restaurant
- Teacher at University of Utembi, Valera, Venezuela
- Golf Tour Director for Carnival & Celebrity Cruise Lines
- Diploma from Humber College PGM Program
- BA of Business from University of Western Sydney
© 2022 Triple Bogey Brewing & Supply Co. All rights reserved
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