15 Mar The Musketeers conquers Canada with Troubadour beers Posted on 16: 27h in News by Kristy Jacobs 0 Comments 0 Likes Belgian brewery The Musketeers concluded two major trade contracts in Canada today.
From now on, the Troubadour specialty beers throughout Canada are distributed exclusively through the finely meshed network of SAQ stores (Société des alcools du Québec) and the LCBO (Liquor Control Board of Ontario) stores. Canada as a new sales market fits into the growth strategy of the Belgian brewery.
The Musketeers is on a fierce advance. The brewery has grown strongly in recent years and is currently working on the construction of a new brewery in order to meet the increasing demand from the Netherlands and abroad. The demand for Belgian specialty beers in Canada is also on the rise, but the offer is rather limited today. That’s because the Canadian alcohol market is one of the most heavily regulated markets in the world. Exporting to Canada is not obvious.
“In Canada there are strict laws on alcohol. So you can only drink from your 18 and you can not enter a bar until then. In most provinces you can only buy alcoholic beverages in the so-called liquor stores. These are strictly controlled by the government. It goes without saying that in such a country it is not easy to get a foothold as a foreign brewery “, according to a proud Stefaan Soetemans from The Musketeers.
Currently you will find the beers from The Musketeers in the better catering and drinks businesses in 15 countries worldwide. Brewery The Musketeers chooses to focus on the Canadian beer lover in 2018. With the conclusion of these important contracts, Canada will become the sixteenth country where beers can be drunk. The new trade contracts guarantee an exponential growth of the brewery’s foreign strategy.
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